My Business and Values Describe what your company does: * What does your business stand for? (How do you want your customers to think of you and your products?) * What sets your company or your service/product apart? Describe what makes you different or unique. How do you do it better than the alternatives? * Are there any key features or functionality that make your offering unique? * Describe in detail the benefit to customers: * My Buyers Who is your target audience? (Be as specific as possible. Include demographics, attitudes, interests, values, etc.) * Why would a customer buy from you? * My Competition Who are your top three competitors (alternatives)? * What do they offer that is different from what you offer? * Questions Specific to Product Naming: Please describe your current guidelines for naming: * What brand names are currently in use at your company? How do these names relate to the name under development? * Will you market this product domestically or internationally? Which countries/languages? * How will your offering impact the customer? What attributes/emotions do you want the name to evoke? * What are the main concepts to be communicated? * Are there any words, phrases, or concepts that should be avoided? * Are there any existing names (owned by other companies) that you like? What do you like about them? What don’t you like about them? * How many words should be used in the name? (One word, two words) * If the brief has not been submitted, please ensure that all the necessary fields above have been completed before clicking the "Submit" button again. Submit Form Submitted Successfully!
